news and opinion
Digital Marketing Group plc (DMG), the digital direct marketing specialist, announces the acquisition of Gasbox Ltd.
Gasbox, a consumer voice specialist, will be part of DMG's Direct Marketing segment.
Gasbox develops and executes direct voice marketing campaigns based on highly targeted customer information and dynamic data management. The company was launched in 2006 by ex Egg CEO Paul Gratton and Andy Gardner and Martin Boddy, founders and current managers of Jaywing, the data services specialist company in DMG. Gasbox has an established relationship with Jaywing and a proven track record of working together on the successful delivery of client projects. The strength of a joint Gasbox/Jaywing proposition is based on the combination of Jaywing's Digital Brain, which enables the creation of unique contact strategies for each individual consumer based on historical data and real-time interactions, with the first-class execution capabilities of Gasbox. Jaywing and Gasbox were described as “clear winners” of the ‘Best Call Centre Campaign' award at the Connect Awards 2008 for a campaign using Digital Brain, beating competition from Garlands, Golley Slater and The Listening Company.
Gasbox also complements DMG's existing voice marketing business, HSM, and the acquisition enables the Group to offer clients an integrated voice and data business with both B2B and B2C offerings.
Commenting on the acquisition, Ben Langdon, Digital Marketing Group's Chief Executive, said:
"I am delighted to announce the acquisition of Gasbox. Gasbox will give DMG a new route to deliver and leverage our Digital Brain offering. Gasbox's successful track record at working with the Group confirms the opportunity to be gained from bringing the companies together.”
Chris Hancock, Managing Director of Gasbox said:
“Joining DMG marks the beginning of an exciting phase in Gasbox's development. Our consumer voice expertise and growth ambitions are a natural fit with DMG; highlighted by our recent award win for a campaign that used Digital Brain. I look forward to the opportunity to grow our business and proposition as part of an organisation that is at the cutting edge of marketing.”
